BRAND STRATEGY
Position before pixels.
We define the audience, the contrarian angle, and the proof points before any visual work starts. The decisions that actually matter aren't on the moodboard.
WHAT'S INCLUDED
Six things we own. Every brand build.
Whether it's a fresh brand or a refresh on an eight-year-old one, the scope is the same. What changes is the depth at each stage and how much of the existing system we keep.
LOGO + VISUAL IDENTITY
A mark that survives the favicon test.
Logo, type system, palette, photography direction. Built to read at 16px and at 16ft, in print and on a phone screen, on day one and year five.
VOICE + MESSAGING
Words that sound like a person, not a template.
Taglines, value props, signature phrases, and the boundaries of how you talk. Documented so a junior writer could open the guide and use it correctly.
BRAND GUIDELINES
A rulebook your team will actually open.
Lockups, spacing, colour usage, voice examples, do/don't comparisons. Short enough to read in twenty minutes, deep enough to settle every internal debate.
SALES + MARKETING COLLATERAL
The first deck, the first pitch, the first deal.
Pitch decks, one-pagers, proposal templates, social profiles, email signatures. The on-brand assets you need on day one, not a Pinterest board of concepts.
BRAND AUDIT
An honest look at what's already there.
We grade the existing brand against the new positioning, flag what to keep, what to retire, and what nobody knew was costing trust. Then we plan the rollout.