Solo consultants, boutique firms, B2B specialists. Long sales cycles, careful buyers, decisions made by committee. Most marketing here looks like brand-building that nobody can tie to revenue. We build the pipeline instead.
Three things that make this category mean something different than "small business marketing." If your last agency didn't have an answer for these, that's why the math broke.
Five-figure deals don't close from a click. The buyer talks to their partner, their accountant, their attorney before they sign — and the whole conversation happens off your screen. Most marketing reports go quiet for 60 days then surprise you, for better or worse.
Every consultant now has a Substack. LinkedIn looks like a panel discussion that never ends. Generic 'insightful posts' aren't a moat anymore — they're noise the buyer scrolls past on the train. The bar to actually land a point is higher than your last agency thinks.
$80 CPMs, $14 CPCs, lead-gen forms full of free email addresses and disposable interns. The platform is the right room — the way most agencies use it isn't. You don't need more spend; you need a smarter play.
Four moves, in this order. Lock the prospect list. Build a real point of view. Run LinkedIn the way it actually works. Report through the deal cycle, not around it.
We start with the 30-50 prospects you'd actually love to work with, mapped to the 1-3 humans who decide inside each one. Every dollar after that is spent on those names — not generic job-title audiences or 'small business' bid stacks.
Not 'industry trends in 2026.' Specific, opinionated takes that you actually believe. Captured in 30-minute interviews with you, ghost-written into posts and articles. Distributed where your buyers actually read.
Native-feeling video, document carousels, conversation ads, founder-led posts. Not display ads cropped to fit. We treat the platform as a content channel with paid amplification on the right people — not as a banner farm.
Where every deal came from. The actual story — every email, every call, every referral. Leading indicators every month so you're not flying blind for 90 days. The number on the slide ties to the number in your CRM.
8-person strategy consultancy, named-prospect outreach motion. Twelve months from kick-off to closed-won. Click through each stage to see what actually happened — and which numbers moved when.
"Inside two weeks we had a real target list, every decision-maker mapped, and a reason to talk to each one. Stopped guessing."
— FOUNDER, 8-PERSON STRATEGY CONSULTANCY
We started by killing the 'small to medium business' bid stack the prior agency had built. The 35 prospects on the new list were chosen by fit, recent triggers (funding, leadership change, growth), and existing connections. Each got a primary contact, a champion candidate, and a budget owner — three names, not a job title.
Flat fee, no hidden fees, you own the prospect list, the content library, the LinkedIn workflows, the reporting. We tell you the number on the call.
