RESOURCES

Plain-English marketing playbooks.

No-fluff guides on what's actually working in 2026 — written for owners, not for SEO. Read one a week, ignore the rest.

FEATURED

STRATEGY

The death of impressions as a metric.

If your monthly report leads with impressions, your agency is selling you motion, not progress. We unpack why the metric still survives, what to demand in its place, and how to spot the swap the moment it happens.

Digityza editorial·8 min read·Apr 2026

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ADS

Why your $5K ad budget is being skimmed.

The hidden ways agencies pad ad-spend invoices, plus the three line items every owner should ask to see broken out.

6 min·Apr 2026

How we run ads →

SEO

Schema markup is the new backlink.

Google's ranking gravity is shifting toward structured data. Here's the schema stack that actually moves rankings in 2026.

7 min·Apr 2026

Our SEO approach →

ARTICLE THUMBNAIL

The 12 AI-visibility signals nobody is tracking.

ChatGPT, Perplexity, and Google AI Overviews don't rank like Google did. The signals that decide whether they cite you, ranked.

9 min·Mar 2026

Run the AI audit →

ARTICLE THUMBNAIL

STRATEGY

Your CAC isn't broken. Your LTV math is.

Half the businesses we audit have a great cost-per-lead and a quietly broken lifetime-value calculation. Here's how to spot it.

6 min·Mar 2026

Check your numbers →

ARTICLE THUMBNAIL

ADS

iOS killed retargeting. Here's what works now.

First-party data, server-side tracking, and three creative shifts that recover the conversion volume Apple deleted in 2021.

7 min·Mar 2026

How we run ads →

ARTICLE THUMBNAIL

INDUSTRY SPECIFIC

HVAC: stop bidding on emergency keywords.

The single most overspent keyword bucket in home services — and the four cheaper terms that book more jobs anyway.

5 min·Feb 2026

See the HVAC case study →

ARTICLE THUMBNAIL

SEO

Topical authority beats keyword targeting.

Why the old keyword-mapping spreadsheet is now actively harmful, and the cluster pattern that's replacing it.

8 min·Feb 2026

Our SEO approach →

ARTICLE THUMBNAIL

ChatGPT cites three sources. Make sure one is you.

The structural patterns in content that AI systems pick up as citation candidates. Six concrete fixes you can ship this week.

6 min·Feb 2026

Run the AI audit →

ARTICLE THUMBNAIL

STRATEGY

Flat monthly fees win every time.

The honest math behind why agencies pad invoices with hidden fees — and why the operators who don't, win the long game.

5 min·Jan 2026

See our pricing →

READY?

Done reading. Start fixing.

The playbooks are the appetiser. Flat fees, senior team, real metrics — that's the rest of it.

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