DTC, multi-SKU, Shopify, Woo. Post-iOS, post-cookie, post-cheap-Meta. The brands still scaling are the ones that rebuilt the data layer and stopped paying the auction tax. We do that work.
Three things changed the math overnight. If your last agency didn't have an answer for these, that's why your CAC doubled.
Meta used to retarget your cart abandoners and bring them back for $4. Now half those events never fire, your retargeting audiences are tiny, and your acquisition costs doubled overnight. The platforms didn't fix it — they just hid the problem in the dashboard.
What used to cost $1.20 per click now costs $3.50, and the conversion rate didn't move. Most brands respond by spending more. The smart ones rebuild the data layer so paid actually works again — and add channels Meta doesn't own.
Without your own customer database, you're renting attention from the platforms forever. Email, SMS, and a real CDP layer aren't optional anymore — they're the difference between a brand that compounds and one that pays the auction tax for life.
Four moves, in this order. Fix the data layer first. Build retention. Lift conversion. Then trust the attribution.
Shopify, Klaviyo, your subscription tool, your reviews app — all talking to each other. Customer profiles unified across email, SMS, and ads. Server-side conversions feeding Meta and Google so the algorithms get clean signal again. The foundation everything else is built on.
Welcome flows that segment by where the customer came from. Post-purchase emails that match what they bought. Win-back sequences for the lapsed ones. Replenishment triggers for consumables. Most brands' email list is the highest-margin channel they have — and the most under-built.
Product pages, cart, checkout, mobile — the four pages where 80% of revenue happens. We don't redesign your homepage. We test the things that move the conversion number, ship what works, kill what doesn't, and pay for the ad spend with the lift.
Where did the order really come from? Email click, Meta ad, organic search, friend's referral — usually all of them. We tie it back to revenue so you stop paying for channels that aren't pulling their weight, and double down on the ones that are.
$850K-revenue Shopify brand, founder-led, multi-SKU. We rebuilt the data layer, fixed server-side conversions across Meta and Google, and rewired the lifecycle email programme. ROAS recovered inside 90 days, CAC dropped, and retention revenue cleared $340K in the next 12 months.
"We'd been told the iOS hit was permanent. Digityza rebuilt the measurement layer in eight weeks, and Meta started buying customers efficiently again. We went from worried about the next quarter to expanding the budget."
— FOUNDER, $850K SHOPIFY DTC BRAND
Flat fee, no hidden fees, you own the data layer, the server-side pipes, the lifecycle programmes, the attribution model. We tell you the number on the call.
