DECISION-MAKERS
Decision-makers aren't your patients.
An 84-year-old isn't searching '24-hour care near me'. Their adult child is — after a fall, at 11pm, on a lunch break. Most agencies still write copy for the patient and target the wrong screen.
HOME CARE
Trust marketing for the most important decision a family makes.
Senior care, hospice, post-acute. The audience isn't your patient — it's an adult child at 11pm on the worst week of their year. We market for that moment, in-bounds with every rule that applies.
WHAT'S DIFFERENT
What's different about marketing for home care.
Three things that make this category mean something different than "small business marketing." If your last agency didn't have an answer for these, that's why the math broke.
COMPLIANCE
Compliance limits what you can say.
HIPAA, state DOH rules, hospice marketing restrictions, Medicare and Medicaid messaging requirements. The phrase your last agency wanted to use will probably get you fined. We've drafted the version that doesn't.
REPUTATION
Reviews matter more here than anywhere.
Most categories survive a 3.8★. Yours doesn't. Families read every review on every platform before the tour. One unanswered complaint can sink the next quarter's census.
OUR PLAYBOOK
Our playbook for home care.
Four moves, in this order. We don't skip foundation to chase ads. We don't run reputation as an afterthought. The order is the leverage.
01
ADULT-CHILD TARGETING
Speak to the daughter at 11pm.
Audience, copy, and creative built for the adult-child decision-maker. Search intent, social channels, and ad targeting mapped to the moments people actually make this call — usually right after a hospital discharge.
02
COMPLIANCE-AWARE CONTENT
On-brand, on-message, in-bounds.
Every claim, testimonial, outcome statistic, and clinical reference reviewed against the rules that actually apply to your licence. Speed without the fine. A pre-cleared library so your writers aren't guessing.
03
REVIEW GENERATION
Review systems that respect the moment.
Timed asks at the right family touchpoints — never at distress or discharge. Multi-platform: Google, Caring.com, A Place for Mom, Yelp. Sentiment-tagged response templates with a real human on the hard cases.
04
REFERRAL SOURCE NURTURE
The discharge-planner pipeline.
Hospital discharge planners, social workers, faith leaders, geriatric care managers — the people who quietly drive most of your admissions. Quarterly touch programs that keep your name on the shortlist.
SAMPLE CASE STUDY
Cut cost-per-lead by 64% while doubling volume.
Regional home-care operator across three states. Same monthly spend, twice the qualified inquiries, and a compliance-aware landing page rebuild that finally stopped triggering platform reviews.
"Our last agency had us in three review cycles in six months. With Digityza we ship faster and we haven't been flagged once. The leads are also actually our patients now."
— DIRECTOR OF MARKETING, REGIONAL HOME-CARE OPERATOR
−64%
COST PER QUALIFIED LEAD
2×
MONTHLY ADMISSIONS
4.8★
AVERAGE ACROSS 4 PLATFORMS
FAQ
The honest questions home-care operators ask us.
Yes. Form fills, call recordings, and CRM syncs route through HIPAA-aligned tooling, with BAA-covered storage and access logs we can show on audit. We also train your front-desk team on what they can and can't put into the lead notes.
READY?
Let's fill the census.
Flat fee, no hidden fees, you own the CRM, the ad accounts, the reviews, the consent records. We tell you the number on the call.