HVAC, plumbing, electrical, roofing, cleaning, landscaping, contractors. Different jobs, same fundamentals: local search has to find you, the lead has to be qualified, the review has to land before the next quote does. We run the channels that book the next job — with allocation tight enough that the math still works in Q3.
Three things that make this category mean something different than "small business marketing." If your last agency didn't have an answer for these, that's why the math broke.
LSAs, regular search, maps, reviews, Yelp, Angi — every channel wants a slice. Without ruthless allocation, $50/job spirals into $200/job by Q3 and nobody can quite say where it leaked. Most agencies blame the trade; the math is actually fixable.
Wrong service area, wrong job type, wrong urgency, tire-kickers chasing free quotes. Most marketing reports count the form fill and call the month a win. We count the booked job — because that's the only number that pays for the truck.
One unanswered complaint can sink a quarter. One five-star streak fills the calendar. Most agencies in the trades have no playbook for review generation, response, or recovery. Yours probably needs one — for Google, Yelp, Angi, BBB, and the platform-of-the-month.
Four moves, in this order. We don't skip foundation to chase ads. We don't run reputation as an afterthought. The order is the leverage — same arc whether you run an HVAC shop or a cleaning company.
GBP audit, local citations, service-area schema, and a review generation cadence that runs on every completed job. The unsexy plumbing that decides whether you appear at all — for HVAC, plumbing, electrical, roofing, cleaning, and every other trade we work with.
Google Local Service Ads where they qualify, paid search for the high-intent emergencies, and a smart strategy for Yelp / Angi / Thumbtack — including when to walk away. We tune by job type, lead source, and recovery rate so the budget doesn't drift entirely to 'plumbing emergency near me' or 'roof leak repair.'
Active review-request flows from every completed job, sentiment-tagged response templates, recovery scripts for the hard ones. Real humans on escalations. Multi-platform monitoring so you're not waking up to a Yelp surprise on a Saturday.
AC tune-ups in spring, gutter cleans in autumn, frozen pipes in winter, lawn aeration, pest seasonality. Plus the unsexy compounder: maintenance and service plans that turn one-time jobs into recurring revenue. Same retainer, different mix — we don't bill harder when business is harder.
HVAC operator with 6 trucks in a Tier-2 metro. We rebuilt the foundation, pushed onto LSAs by week three, and turned reviews into a system instead of a fire drill. Six months later, the dispatch board looked unrecognisable. The same playbook is running for a plumber in Texas, a roofer in Florida, and an electrician in Ohio — different trades, same arc.
"We were spending more on Google than we were taking from the leads. Six months later we're booked out three weeks and the cost per job dropped by half."
— OWNER, HVAC OPERATOR (TIER-2 METRO, 6 TRUCKS)
Flat fee, no hidden fees, you own the GBP, the ad accounts, the review pipelines. Works for any trade — we tell you the number on the call.
